This was produced by Ed Robinson and directed by Jake Lunt for the Viral Factory in London. This was a seasonal spot for a new range of Samsung Galaxy Note II smartphone covers, using kirigami paper sculptures as a novel way of presenting them in a Christmas theme. The light from the smartphone screens was integral to how the kirigami sculptures looked.
However, the challenge was to hold enough focus depth, in macro, at this very low light level. We decided upon animation: stills sequences at long exposures at f16. We then animated the props, screen graphics and camera moves frame-by-frame, with motion-control. Rig and control by Justin Pentecost at Portable Motion Control.